Fáilte. Welcome to the online home of Wise Ass Communication Services.
Not the least of the questions that brought you to this site is likely where did that name come from?
"Wise ass" does have its pejorative qualities. The Urban Dictionary defines “wiseass” as “A person who demonstrates his or her pompous nature by spewing sarcastic comments that are uncalled for in any given situation.”
Elsewhere, we find:
'wiz?as/ noun informal; another term for smart aleck.
Those definitions might be apt when I find — several regrettable times a day — all of those completely avoidable spelling errors, typos, and grammar glitches that diminish (hell, eliminate) the credibility of a blog post, ad, website copy, or social networking share. I don't know about you, but I've too often decided against sharing an item on Facebook or Twitter, courtesy of its bad presentation.
Diminished credibility is one thing. Then, the inadvertent humour side is another. At those times, you can bet your misplaced apostrophes that I am hanging out somewhere in an editorial chat room, having a good old, wise-assed bray of hilarity at the preventable goof-ups out there. And that’s because somebody, yet again, thought fresh eyes and an editor's services are unnecessary frills, or too expensive, or would unreasonably delay the publication of those pearls of wisdom. It brings out the wise ass in me to see the results of such thinking.
In all seriousness, though, the name of this business pays homage to my favourite creature, none other than Equus Asinus, upon whose humble back civilization has been built for the last few thousand years. Generations of asses have carried the building blocks of magnificence from one place to another, whether materials, equipment, or people.
The wise ass, perhaps not so flashy or enchanting as its relative, the horse, is an independent thinker, and has been found to possess impressive intelligence. Less easily startled than the noble steed, the ass takes responsibility for its own self-preservation, as well as the protection of any other domesticated creatures with whom it shares its home (if you don't believe me, take a look at some of the videos out there of donkeys taking chunks out of wolves or mountain lions who ventured too close). The ass is otherwise a gentle, foraging herbivore, not a hunter, and can go a long way on a little. Many subsistence farming households and labourers the world over rely on donkey-energy to keep things going. In North America and the United Kingdom, the potential for asses as providers of therapy to troubled or traumatized human beings is just beginning to be unlocked, as donkey sanctuaries and retirement farms make their presence known.
Patience, perseverance, loyalty, and the kind of behind-the-scenes effort that aids in the creation of a masterpiece — those are qualities of a good editor, too. And so, here we are.
Wise Ass Communication Services is here to be your editorial beast of burden. Read on!